CVS Media Exchange

Collection of digital and print assets created for CVS Health’s B2B retail media network CVS Media Exchange.

While CVS was a well established entity, CMX’s brand identity was still in its early stages. Most of the creative allowed for exploration and lead to a cohesive look and feel based off the spirit of CVS Health

Digital creative included tons of Linkedin posts (static images, carousel posts, and animation. CMX’s Linkedin audience doubled to over 6000 subscribers in year, mostly through organic B2B content.

Other assets created included sell-in sheets for store opportunities, trade show signage and invites and web pages.